inverse search

This is where we think Google is headed. If you’re following Internet search, here are two links you need. The first one’s a TechCrunch article, and the second link is Google’s forum page about the Future of Search Advertising.

Google CEO Eric Schmidt on the Future of Search: “Connect It Straight To Your Brain”

Here’s what we get out of this article:

Sergey said “…if you had the thought, and [Google] knew what you meant…,” and Eric said “…long term goal of Google search is to give the user one exactly right answer to a query.”

Let’s paraphrase: If you have [a] thought (and hopefully you do from time to time), and were able to relay that thought via the Web, you should be able to get the one relevant response you want.

Sounds like InverSearch to me:

InverSearch is a commercial exchange for information, opportunities, products, resources and services. There’s no other place you can go, online or off, and send a single confidential message to businesses all around the world.

- No searching – Connect with multiple businesses simultaneously with a single confidential message.

- No advertising – Advertising is delivered in response to consumer inquiries, not in advance, which results in lower costs and higher conversion rates.

- No irrelevant results – Inquiries and responses are user-generated content.

Here’s how InverSearch works. If I’m in consumer mode, I just type my message, pick my categories and hit send. If I’m in business mode, my company receives messages, without advertising, and I choose whether to respond. Consumer inquiries are business alerts. Business responses are consumer results.

It’s that simple.

InverSearch is the only way you can get the word out to the world with a single confidential message, and the only way businesses can easily monitor and respond to consumer needs.

Here’s a link to the Google forum: http://groups.google.com/group/ads-quality-feedback-forum?pli=1 Here you can see feedback from ad publishers and others on the future of search advertising. You’ll note that the whole purpose of this particular Google forum (there are more Google forums) is to gather public opinion on delivering ads in response to consumer inquiries. Join in. Voice your opinion. If you already have a gmail user name and password you can sign in here. If not, you can quickly sign up here.

Research provided by Basex, the world’s foremost knowledge economy research and advisory firm, reveals the modern attention economy is increasingly one where the consumer produces the inquiry, and the responsibility of the supplier of the product or service lies in delivering valuable intangibles.

Basex conducts independent research on what some of the world's smartest companies are doing in the areas of knowledge sharing and collaboration. This research includes new ideas and tools to raise efficiency, productivity, innovation, and competitiveness as companies enter the knowledge economy.

This is where we’re going, people. Be prepared.

Register your business now at http://www.inversearch.com/Default.aspx?Selected=Businessreg

Register as a consumer now at http://www.inversearch.com/Default.aspx?Selected=Consumerreg

Inverse Search is better than Conventional Search

• More efficient. No searching – Connect with multiple businesses simultaneously with a single confidential message.
• Eliminates search overload, information overload, attention overload, advertising overload, media overload.
• Less expensive. No advertising – Businesses receive inquiries directly from consumers without advertising or bidding on keywords.
• Businesses deliver advertising in response to consumer inquiries, not in advance.
• No irrelevant results. Inquiries and responses are categorized, user-generated content.
• Enables businesses to monitor and respond to consumer needs.
• Immune to all types of unwanted clicks and click fraud.
• Highest possible advertising conversion rates.
• Lowest possible customer acquisition rates.
• Allows custom, natural-language queries.
• Enables consumers to connect with all available relevant resources.
• Provides accounts to organize data.