Here is how social media can be quantifiably valuable to businesses and consumers.

If you’re socializing, networking, fine. But what happens when you want something? You have two choices: search, or
inverse search. Either way, you have to go outside your network, but doing so is quicker and easier with
inversearch. With inversearch, the consumer produces the inquiry, and can send several at a time, and companies respond, which gives consumers relevant results.
Inversearch is a valuable lead channel for businesses.
For social media, inversearch is the practical, valuable, unique, and non- ad-supported revenue model they need to make social media work for business.
A better way to search – Businesses respond to consumer queries
More efficient than search – Connect with multiple businesses simultaneously with a single inquiry
The cure for search overload and information overload – Pay per response gives people relevant results
The cure for click fraud and unwanted clicks – Businesses get relevant inquiries directly from consumers
A better way to advertise – Businesses market in response to consumer queries, not in advance
Cost and time savings – Companies don’t have to bid on and manage keywords
Better returns – Highest possible conversion rate, lowest possible cost per acquisition rate
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