Monday, February 15, 2010

Mr. Zuckerberg, Tear Down This Wall!

Here is how social media can be quantifiably valuable to businesses and consumers.





If you’re socializing, networking, fine. But what happens when you want something? You have two choices: search, or inverse search. Either way, you have to go outside your network, but doing so is quicker and easier with inversearch. With inversearch, the consumer produces the inquiry, and can send several at a time, and companies respond, which gives consumers relevant results.

Inversearch is a valuable lead channel for businesses.

For social media, inversearch is the practical, valuable, unique, and non- ad-supported revenue model they need to make social media work for business.



  • A better way to search – Businesses respond to consumer queries

  • More efficient than search – Connect with multiple businesses simultaneously with a single inquiry

  • The cure for search overload and information overload – Pay per response gives people relevant results

  • The cure for click fraud and unwanted clicks – Businesses get relevant inquiries directly from consumers

  • A better way to advertise – Businesses market in response to consumer queries, not in advance

  • Cost and time savings – Companies don’t have to bid on and manage keywords

  • Better returns – Highest possible conversion rate, lowest possible cost per acquisition rate


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