Inversearch: Gateway to the Semantic Web

At any given moment, people are looking for something. Inversearch gives them the power to find what they want, when they want it.

A search is a sign that somebody wants something, which is why selling keywords has been profitable. In the pull era, a query is the start of a semantic conversation. It means a person is looking for offers.

The basic unit of a semantic search is a query or inverse search. An inverse search is to semantic search what keywords are to today’s search engines.

Inversearch is an inverse search engine – a hub that enables people and businesses to manage queries and responses that is part of the semantic ecosystem. It’s the portal through which basic units (queries and responses) of the semantic web pass.

The Pull Economy

Interruption marketing is dying.

We’re sitting at the brink of a huge paradigm shift – a shift from a push economy, to a pull economy.

The old way – Businesses have in the past lead by pushing information on consumers, and it doesn’t work; it’s costly – to consumers, but especially to businesses.

Pushing advertising at a potential customer that has not been requested will ultimately fail as a major revenue source for most online businesses. Pay per click is one  of those sources.

The new way – Consumers are starting to pull information toward them. Consumers are leading with demands, and businesses are responding with relevant supply. Inbound marketing can only increase and grow as people pull information. They will do this by natural language queries, not keywords.

In the world of pull, the vendor no longer owns the customer. The power shift of inverse search and the semantic web will give all customers – whether individuals or institutions – the tools to do their own marketing, in the other direction.

Problems with Conventional Search

Irrelevant Search Results

Type a word or phrase into a traditional search engine and you’re likely to get hundreds of thousands of results, but they’re really just starting places to query. A keyword-matching algorithm decides what to present at the top of the list; you then have to click on each link to find out whether the destination contains something relevant to your search. Search engines don’t know where the information or answers are; they just know which pages have which keywords and who links to them. This is why Google’s so-called “results” are really just starting places to query.

Searching takes a lot more time than people think. Estimates show that the Internet infrastructure isn’t scaling up very well at all. The average person now sees over 1,000,000 words and consumes 34 gigabytes of information every day. White-collar workers spend 25% of their time looking for the documents and information they need to do their work. Approximately 60% of knowledge workers note that search is a difficult process.

Click Fraud

What is Click Fraud?

Click fraud is the Achilles Heel of search, and the Web. It’s the root reason you can’t get real, relevant results from a search engine.

Anchor Intelligence defines click fraud as the production of clicks or impressions with malicious intent that have no economic value to the advertiser. Although advertisers know click fraud is an issue, many do not know how to prioritize click fraud investigations relative to optimizing their existing marketing initiatives. Because the significance of click fraud is difficult to quantify, advertisers generally wait until there are blatant indications of click fraud attacks before investigating. Anchor Intelligence customers have indicated that click fraud appeared on their radar only after they noticed a sudden spike in traffic for a given ad campaign while conversions rates dropped during the same time period.

Not surprisingly, Anchor Intelligence traffic quality assessments have shown that for many advertisers, the rate of suspicious activity tends to be constant over time, allowing fraudsters to conform to typical traffic patterns over the long term. Without Anchor’s traffic quality monitoring, suspicious clicks manage to stay under the radar.

The Click Fraud Report

The latest Anchor Intelligence click fraud report shows that click fraud has reached an all time high. The “Attempted Click Fraud” rate rose 13.4% from 25.7% in the fourth quarter of 2009 to 29.2% in the first quarter of 2010. Year-over-year, this is up 34% from Q1 2009.

Recent research by Borrell Associates and Radar Research reveals that up to 50 percent of SMBs abandon paid search advertising within 90 days, and up to 90 percent quit within 6 months.

Unwanted clicks and click fraud are serious threats to consumers, advertisers and search providers. They all want a level playing field, free from malicious attempts to beat the system. Inversearch levels the playing field.

The Solutions

The Pull Paradigm

The solution to our information problem is the pull paradigm. We are making the transition from pushing information to pulling it, and that will change everything. Originally, TV networks sent out signals for shows according to a schedule that benefitted their advertisers. Then, VCRs let consumers watch what they wanted, when they wanted, without the ad interruptions. Now, on-demand services let consumers watch a handful of TV shows whenever they like. The future is online, where you can find and watch any video ever recorded, any time you like, on any device. This will happen in all industries. People will pull information to them whenever, wherever, however they like.

Many processes will invert, in favor of the customer. No longer will companies push things through the supply chain. Instead, customers will pull things through. Consumers will pull services on demand. Marketing will change from outbound messaging to responding to queries. We won’t search for things; we’ll say what we are looking for and let things find us instead. And we won’t have to do this one-at-a-time. Inversearch enables us to connect with multiple sources simultaneously with a single query.

Inverse Search

• Inversearch is more efficient because it’s natural-language search – it doesn’t require searching by keyword or key phrase.
• Inversearch is more cost effective because it doesn't require bidding on keywords and key phrases.
• Inversearch delivers relevant results. Queries and responses are always fresh, real-time and relevant because they’re user-generated content, not paid ranked starting places to query.
• Inversearch is immune to click fraud and unwanted clicks because business advertising is delivered in response to inquiries, not in advance.
• Inversearch reduces information overload and advertising overload by decreasing the need to conduct Web searches.
• Inversearch enables people to connect with all available businesses for estimates, information, materials, opportunities, prices, products, proposals, research, resources, services, supplies and more.
• Inversearch empowers businesses by affording them the lowest possible customer acquisition costs and the highest possible customer conversion rates.
• Inversearch pay per response is 100% quantifiable. Pay per click is not quantifiable.
• Inversearch has personal and business accounts to manage queries and responses and organize data.

What you want, when you want it

Inversearch is an alternative to conventional search and pay-per-click advertising. It’s a simple but powerful C2B, B2B and B2C communication tool.

Consumers and companies can connect with multiple businesses simultaneously with a single confidential query, which increases efficiency, reduces information overload and produces relevant results. Businesses receive the queries and deliver their message in response, not in advance, which results in the lowest possible customer acquisition cost and the highest possible conversion rate, and eliminates click fraud.

The modern attention economy is increasingly one where the consumer produces the query, and the responsibility of the supplier of the product or service lies in delivering relevant responses.

An inverse search query is like your own personal software agent – going out and looking for things for you, and then pulling relevant results back to you. With inverse search, the source of the information – the consumer – dictates the terms of distribution. Consumers lead with demands (queries), and businesses respond with supply (responses).

When you do an inverse search, you can express yourself in natural language and aggregate relevant results straight from the sources that can best respond to your query.

With the Internet getting ever more crowded, people need a faster and easier way to find things, and they want relevant results. With Inversearch, individuals and businesses can confidentially broadcast their needs to businesses anywhere in the world, and then go about their day instead of being captives of their PCs for hours or days.

Inversearch is a definitive destination for broad and local search – a wide-ranging centralized network of people and businesses confidentially broadcasting their needs to all possible respondents by industry, country, state, city and other criteria. An inverse search is quicker and easier than a forward search and has the capacity to dramatically increase result quality, accelerate response speed, and kill click fraud.

Simple – everything you need; nothing you don’t.